As we reach the end of the year and our 10th month into quarantine we see businesses who were thriving in January not get to see the end of December. Although we are witnessing these casualties simultaneously the birth of a new era in business and marketing are emerging, I’m talking about full on virtual companies. Gone are the days of interviewing, vetting, managing, and firing team members as we know it.
In this episode I am joined by my co-host and longtime friend, Pamela Sisson. We discuss the meteoric rise of sites like Zoom, how business meetings have shifted from golf to online video games, and of course ways to leverage your own business in this new online world. To ensure the success of your company here are a few key points consider:
- Positioning your business in a new way
- Turning social media into income sources
- Statement of value
Marketing During the Pandemic: Winners & Losers
- “Call of duty is where the deals are made. Video games are like the golf game of 2020 ” - Pamela
- One of the best marketing positions: The "old way" vs "the new way" - Jeff
- “Stop treating your audience like a paycheck and start treating them like a piggy bank” - Jeff
Show Notes
Marketing During the Pandemic: Winners & Losers with co-hosts Jeff J Hunter & Pamela Sisson
[00:41] New talk show; TalkSavage.com
[02:44] Winners and losers of the pandemic
[03:53] The success of video conferencing
[11:05] The rise of video games
[14: 05] Video games are the new golf
[17:42] Leverage marketing strategies in your own business
[22:01] Positioning your business in a new way
[24:46] Advice for struggling businesses/brands
[27:54] Statement of value
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