Savage Marketer with Jeff J Hunter
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45: Marketing During the Pandemic: Winners & Losers

Marketing during the pandemic: winners and losers

As we reach the end of the year and our 10th month into quarantine we see businesses who were thriving in January not get to see the end of December.  Although we are witnessing these casualties simultaneously the birth of a new era in business and marketing are emerging, I’m talking about full on virtual companies. Gone are the days of interviewing, vetting, managing, and firing team members as we know it.

In this episode I am joined by my co-host and longtime friend, Pamela Sisson. We discuss the meteoric rise of sites like Zoom, how business meetings have shifted from golf to online video games, and of course ways to leverage your own business in this new online world. To ensure the success of your company here are a few key points consider:

  • Positioning your business in a new way
  •  Turning social media into income sources
  • Statement of value

Marketing During the Pandemic: Winners & Losers

  1.  “Call of duty is where the deals are made. Video games are like the golf game of 2020 ” - Pamela
  2.  One of the best marketing positions: The "old way" vs "the new way" - Jeff
  3.  “Stop treating your audience like a paycheck and start treating them like a piggy bank” - Jeff

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Video Games are the Golf 2020
Stop treating your audience like a paycheck and start treating them like a piggy bank Jeff J Hunter

Show Notes 

Marketing During the Pandemic: Winners & Losers with co-hosts Jeff J Hunter & Pamela Sisson

[00:41] New talk show; TalkSavage.com

[02:44] Winners and losers of the pandemic

[03:53] The success of video conferencing

[11:05] The rise of video games

[14: 05] Video games are the new golf

[17:42] Leverage marketing strategies in your own business

[22:01] Positioning your business in a new way

[24:46] Advice for struggling businesses/brands

[27:54] Statement of value

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About the Author Jeff J Hunter

Host of the Savage Marketer Podcast. Jeff builds personal brands for Founders & CEOs who are ready to leverage their business achievements to become influencers in their category. Creator of the CORE Branding Method and Founder of BrandedMedia.io which is a 50+ team Branding Agency. Featured on Influencive, The Today Show, Forbes, Inc, ABC & CBS. Host of the Savage Marketer Podcast.