Do you have a podcast that you are ready to monetize? Worried about the lack of a large following? Dont sweat it, this episode will give you the savage marketing strategies to do JUST THAT! Meet Nick May, an OG marketer. He is a guest to the show this week and the prime example of a small podcast making big moves! His interior design podcast, The Chaise Lounge, generated a few hundred thousand dollars back in 2014. In just a few years he is now making close to two million. He is a friend to the show and generous with advice to take your podcast to the next level. Here a few takeaways:
Takeaways:
- Do not start a podcast if you aren’t genuinely curious and dont like to talk to people.
- You need to stick to a consistent schedule by posting your podcast regularly.
- Your audience should be buyers so you can figure out marketing opportunities for referrals and affiliates.
- To build a connection between you and your audience, use the power of story and get personal.
- Take the audience somewhere after the podcasts. Invite them to a community. Accumulatively you'll start building respect and authority.
How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May
Value Bombs
1. “First and foremost, you have to have great content but you can't just have a bunch of great content. You have to entertain and make it very personal.” ~ Nick
2. “I'm a big believer in networking! It's not who you know but it's who knows you! ” ~ Nick
3. “You've given them sponsorship ideas, referral partner networking ideas and You've also got memberships. These are all ways that you can monetize a podcast.” ~Jeff
Show Notes
How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May
[01:07] Introducing Nick
[07:42] Getting to know your sponsors.
[10:11] Step one to start a podcast and actually leveraging it to generate revenue.
[16:13] The power of networking and niching down can generate a lucrative income.
[22:00] Bring value to your sponsors and audience.
[27:34] Ask yourself, is podcasting even right for you.
[36:00] How to draw people in and keep them engaged in your podcast show.
Subscribe : Apple | Google | Spotify | Stitcher
Follow our Guests
Nick May
Follow the Host
JeffJHunter
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Resources mentioned:
Jab Jab Jab, Right Hook by Gary Vaynerchuk
Follow our Streaming Channel
