Savage Marketer with Jeff J Hunter
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41: How To Dominate The SERPs For Your Brand Name with Jason Barnard

How to Dominate The SERPS For Your Brand Name with Jason Barnard

 Fellow Savages, I’m excited to introduce you to the brain of SERP, Jason Barnard! We discuss the importance of using search engine results to take ownership of your brand. He has studied, tracked, and analyzed Brand SERPS since 2013 and now he assists other entrepreneurs to establish their online business card through this digital ecosystem. Of course, I get greedy and get him to drop some serious knowledge that helps us take our marketing game up a few notches. There is plenty to learn during this episode, fire it up and take a listen!


How To Dominate The SERPs For Your Brand Name with Jason Barnard

  1. “The aim of every brand and every person is that they describe themselves in their own knowledge panel.” Jason
  2. “Buy your domain name. Give your entity a home. Google needs to understand who you are, what you do.” Jason
  3. “What you want to do is be intentional with your brand. Start developing it in such a way that Google says I know what you're looking for.” Jeff

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41: How To Dominate The SERPs For Your Brand Name with Jason Barnard

Show Notes 

How To Dominate The SERPs For Your Brand Name with Jason Barnard

[01:48] What is a SERP?

[05:56] The use of knowledge panels in the context of entities.

[09:41]Using Google to differentiate you amongst those with similar names.

[16:43] Controlling your brand outside of Wikipedia.

[21:41] The importance of being intentional with your brand.

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Jason Barnard

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Jeff J Hunter

Resources mentioned: 

https://go.jeffjhunter.com/brandserps

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About the Author Jeff J Hunter

Host of the Savage Marketer Podcast. Jeff builds personal brands for Founders & CEOs who are ready to leverage their business achievements to become influencers in their category. Creator of the CORE Branding Method and Founder of BrandedMedia.io which is a 50+ team Branding Agency. Featured on Influencive, The Today Show, Forbes, Inc, ABC & CBS. Host of the Savage Marketer Podcast.