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31: How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May

How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May

Do you have a podcast that you are ready to monetize? Worried about the lack of a large following? Dont sweat it, this episode will give you the savage marketing strategies to do JUST THAT! Meet Nick May, an OG marketer. He is a guest to the show this week and the prime example of a small podcast making big moves! His interior design podcast, The Chaise Lounge, generated a few hundred thousand dollars back in 2014. In just a few years he is now making close to two million. He is a friend to the show and generous with advice to take your podcast to the next level. Here a few takeaways:

Takeaways:

  • Do not start a podcast if you aren’t genuinely curious and dont like to talk to people.
  • You need to stick to a consistent schedule by posting your podcast regularly.
  • Your audience should be buyers so you can figure out marketing opportunities for referrals and affiliates.
  • To build a connection between you and your audience, use the power of story and get personal.
  • Take the audience somewhere after the podcasts. Invite them to a community. Accumulatively you'll start building respect and authority.

How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May

Value Bombs

1. “First and foremost, you have to have great content but you can't just have a bunch of great content. You have to entertain and make it very personal.” ~ Nick

2. “I'm a big believer in networking! It's not who you know but it's who knows you! ” ~ Nick

3. “You've given them sponsorship ideas, referral partner networking ideas and You've also got memberships. These are all ways that you can monetize a podcast.” ~Jeff

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31: How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May


Show Notes 

How To Generate Millions Of Dollars With A Podcast (without a large following) Ft. Nick May


[01:07] Introducing Nick

[07:42] Getting to know your sponsors.

[10:11]  Step one to start a podcast and actually leveraging it to generate revenue.

[16:13] The power of networking and niching down can generate a lucrative income.

[22:00] Bring value to your sponsors and audience. 

[27:34] Ask yourself, is podcasting even right for you.

[36:00] How to draw people in and keep them engaged in your podcast show.

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Resources mentioned:

Jab Jab Jab, Right Hook  by Gary Vaynerchuk

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About the Author Jeff J Hunter

Host of the Savage Marketer Podcast. Jeff builds personal brands for Founders & CEOs who are ready to leverage their business achievements to become influencers in their category. Creator of the CORE Branding Method and Founder of BrandedMedia.io which is a 50+ team Branding Agency. Featured on Influencive, The Today Show, Forbes, Inc, ABC & CBS. Host of the Savage Marketer Podcast.