Ever had an idea that you knew would make a great book, but you didn’t know how to sell it? Let me introduce Ellen Violette, she is an ebook coach and an author utilizing book sales to grow her list since before 2004. She has also trademarked the phrase “Books Open Doors” back when Amazon said ebooks were dead.
Ellen Violette’s passion has been to help creative visionaries increase their influence by creating and launching #1 bestselling books. In fact, she basically invented the savage marketing strategy that is the lead generation book! This week’s episode will definitely enlighten you on how to leverage a book as a marketing tool. Here a few things to take away from the conversation:
- Using your book to set yourself up as an authority in your field
- Understanding the marketing flexibility of Ebooks
- How book sales impact your list.
3 Ways To Use A Book For Sales with Ellen Violette
Value Bombs
1. “You want to market to your long term clients because they're going to pay you more money, they're going to stay with you longer. ” Ellen
2. “The big problem with marketing is people try to create a product without doing the research. It doesn’t matter if its a book, product, or science without doing the research you dont know if it’s good.”Jeff
3. “You don’t want to get a book where the first place people go is to a domain and somebody else already has it, because then you're marketing for somebody..” Violette
Show Notes
3 Ways To Use A Book For Sales with Ellen Violette
[02:52] Why it’s important to write a book.
[05:23] How to turn an ebook into a lead generation tool.
[10:24] How to come up with a book that works for you.
[16:17] Figuring out what your audience wants from your topic.
[19:09] How whittling down your email list leads to more money.
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