What makes your brand really stand out, even in difficult times? In this episode, I have the opportunity to share with my good friend, Ryan Mckenzie, about the challenges of working from home, the state of e-commerce in this truly exceptional times, and the importance of transparency in online retail businesses.
Ryan is the co-founder of Tru Earth, an eco-friendly brand with a mission and a purpose to reduce the amount of waste that we leave on the planet. Together, we’ll be touching some pretty important issues, such as:
- Transparency in e-commerce
- Brand advocacy
- Brand personality
Tune in for more insights on how to build a savage strategy for your online business and how to overcome the obstacles in times of COVID-19.
ECOMM BRANDS: Storytelling To Sell Online
3 Value Bombs
1. It's a great idea to be very transparent, that you are low on inventory. If you do run out. I would never and then customs hold it up. You know, two weeks more than your anticipated time to receive the product, be very transparent about your lack of inventory due to the COVID-19 situation.
2. You can build your story first and then build your avatar around that but those you want people to buy into something because it represents their identity.
3. The villain is a non-degradable plastic jug. You don't have to have a person you don't always have to hate Trump or Obama or Pelosi or you know like people think that to have a villain has to be a person a villain is a trend, a movement, a diet”.
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Show Notes
ECOMM BRANDS: Storytelling To Sell Online
[01:19] - The evolution of the podcast industry explained in less than five minutes
[05:06] - The realities of working from home
[08:21] - A very important lesson on transparency for your online business with Ryan Mckenzie
[22:25] - Introducing Tru Earth; a brand with a mission and purpose
[24:45] - The undeniable advantages of brand advocacy?
[31:15] - The importance of building a strong brand identity and telling your story
[35:03] - This is how you should be presenting your brand in the future
[36:49] - Maximize your branding strategy with these tips by Ryan Mckenzie
[38:07] - The effectiveness of the clear copywriting method (38:07)
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