20: The Most Crucial Element To Build A Successful Marketing Agency With Guest Chris Ha

The Most Crucial Element To Build A Successful Real Estate Agency With Guest Chris Ha

 Sometimes you dont set out to create a new business within your niche, but once there is an underserved audience and you have the tools to provide...opportunity presents itself. This is what happend to Chris Ha, the Co-Leader of Keller Williams Realty of Elk Grove, Ca. At one point in his career, all he desired was to sell homes, but over time there was this growing need for realtors to establish themselves online and sadly the platforms Chris commissioned were lack-luster. During this episode, he explains his transition from one career to the next and the important component that gave him a leg up.

This conversation takes us from the beginning of his journey as a real estate agent to him co-leading this present 7 figure marketing agency focused on real estate. The old way of marketing was word of mouth but things have changed as the digital landscape has become the frontline of the new age of real estate. As Jeff picks his brain, you’ll get an earful of gems like:

  • Learning how vital building relationships are for your reputation and business.
  • How to set up credibility and authority by being relatable.
  • How to create a service by solving a problem within your niche.
  • Ways to work smarter by cutting costs and yet keeping higher profit margins. 
  • The problem with most "marketing agency" retainers.


 

The most crucial element to build a successful real estate agency with guest Chris Ha

3 Value Bombs

1. “Create your epiphany story because it is the core of your personal brand.”

2. “To build credibility and authority in a space you have to establish yourself with relatively.”

3. “Utilize subscription models to create more creativity time, not survival time.”

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Utilize subscription models to create more creativity time, not survival time. Chris HA


Show Notes 

The Most Crucial Element to Build a Successful Marketing Agency with Chris Ha


[01:15] Take a slightly different approach within a well-established market to build a service that costs less but has a higher profit margin.

[07:49] Take the opportunity to become a service provider to an underserved industry. 

[11:49] Establish credibility in your industry by serving time in the “trenches”. 

[14:41] Being relatable and also the expert in your field brings a lot of business.

[20:35] Find a way to speak directly to your audience.

[24:15] Find a way to give consistent feedback of progression to add value to your service. 

[27:22] Utilizing the subscription business model to cut back on survival mode.

Episodes Mentioned:

10: How To Run Facebook Ads With Influencers With Dennis Yu

18: How to Find a Mentor & Build Valuable Relationships with Greg Reid

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